Baratunde travels to Arkansas to explore the state’s outdoor culture and its mission to earn recognition as a wild mecca.

In Arkansas, just about everyone you meet is into the outdoors, yet to many outside the state it barely registers as an outdoor destination. Now, it’s on a mission to earn recognition as a wild mecca. Baratunde heads south to find out why this hidden gem has stayed hidden for so long, and how its outdoor culture is changing.