PBS recently launched the first-ever PBS KIDS toy line of preschool toys designed to extend off-screen learning. This move into the toy aisle furthers PBS’ transmedia mission, reaching children across all platforms – on-air, online, on mobile devices in classrooms, and through creative play. The toys are available online at a newly launched PBS KIDS Shop, PBSKIDSshop.com
, a one-stop shop for all things PBS KIDS. In addition to offering the PBS KIDS toy line, the Shop enables parents to easily find high-quality, educational books, games, toys, DVDs and more based on the PBS KIDS programs their children love, including more than 75 award-winning products. Now available on any web-enabled mobile device, the PBS KIDS Shop lets parents browse and buy from the convenience of their phone just in time for the busy holiday shopping season.