As General Manager of Children’s Media at PBS, Lesli Rotenberg is responsible for the strategic direction of an innovative, dynamic children’s media service that meets the needs of a new generation of children, their parents and teachers, helping to prepare children for success in school and in life.
Lesli leads a cross-disciplinary team charged with content production, digital development, multi-platform asset distribution, education resources, marketing and communications and educational product creation for the #1 children's media brand. Seventy-seven percent of all children ages 2-8 watch PBS KIDS and each month pbskids.org attracts over 11 million unique visitors.
Inspired by her experiences raising her own two daughters, Lesli has led the development and distribution of top-rated PBS KIDS media properties for children ages 2 to 8. PBS KIDS continues to be a success with popular series that help kids build key science, literacy, critical thinking, social-emotional skills and more – including CURIOUS GEORGE, WILD KRATTS, ODD SQUAD and DINOSAUR TRAIN. Under Lesli’s leadership, PBS has aggressively transformed itself from a broadcast company to a multi-platform leader that opens up worlds of possibilities for all children through educational television, mobile, the Web, interactive whiteboards, an award-winning line of toys and streaming video.
A children’s media expert and frequent speaker on the topic, Lesli was named one of the nation’s top 15 “Women to Watch” by Advertising Age, and invited to participate in the prestigious FORTUNE Most Powerful Women in Business Forum. Lesli has received numerous advertising and promotion honors including 3 Emmy awards.
Linda Simensky, VP, Children’s Programming, PBS
Sara DeWitt, Vice President, PBS KIDS Digital
Over the last 18 years, Sara DeWitt has worked at the forefront of new digital platforms, in an effort to be everywhere kids are: from websites and mobiles apps to streaming video, augmented reality, 3D-rendered experiences, and wearable technologies. As VP of PBS KIDS Digital, she oversees the Kidscreen- and Webby-award winning pbskids.org website, PBS KIDS streaming video services, the PBS KIDS portfolio of educational apps for children, and the PBS KIDS for Parents digital experiences. Most recently, Sara led her team through the development of the PBS KIDS 24/7 digital live stream, an integral part of the new PBS KIDS 24/7 services launched in January of 2017. In 2014, she was named one of the top 42 Women Leading in Education by the USC Rossier School of Education, and was selected as one of the Top Women in Digital by Cynopsis Media in 2016 and 2017. Most recently, Sara gave a TED Talk about the potential media has to positively affect learning.
Before her career in public media, DeWitt worked as a preschool teacher, a management researcher, and studied media habits of children in rural areas of the United States. She holds a BA and an MA in English from Stanford University, and holds a certificate from the University’s Children, Society, and Public Policy curriculum. She is also a military spouse who has moved with her husband and two young sons four times in the last five years. They currently live in Alexandria, Virginia.